Digital Strategist
Petrona Transport, a towing service founded by Peter Wells in 2020, specialises in transporting cars, boats, caravans, and freight. Seeking a more professional and visible online presence, Peter approached Loom Digital to redesign his website, recognising that his self-made site was insufficient for attracting and engaging potential clients.
Through a complete rebrand, automated booking system, and targeted SEO strategy, Loom helped Petrona Transport boost visibility, streamline operations, and achieve remarkable growth in user engagement and online bookings.
Increase In Traffic
Increase in Sales
Conversions
Increase in Revenue
Loom Digital began by rebranding Petrona Transport’s logo, colours, fonts, and overall style to create a cohesive and professional look that resonated with their target audience. Through comprehensive research and planning, Loom crafted a fresh website design and brand identity that embodied Petrona Transport’s values and appealed directly to their customer base.
During project discussions, Loom Digital discovered that Petrona Transport was manually handling invoicing and bookings, which limited efficiency. To address this, Loom proposed and implemented an automated quote calculator on the website. This feature allowed clients to input pickup and delivery details, instantly receiving a quote based on distance, vehicle weight, and size. Clients could book services directly through the site, streamlining Petrona Transport’s booking process and significantly reducing the manual workload.
To further boost Petrona Transport’s visibility, Loom Digital encouraged the addition of an SEO campaign. By strategically enhancing the website’s content and structure, the campaign aimed to improve search engine rankings, increasing site traffic and driving new leads.
Within two months of the website launch, Petrona Transport expanded its operations, hiring 10 new contractors to support pickup and towing services nationwide. Over the first 12 months, the website achieved a 698.2% increase in new users, a 1078% rise in quote submissions, and a remarkable 1700% boost in online bookings, reflecting the success of Loom Digital’s design, automation, and SEO strategy in transforming Petrona Transport’s online presence and operational efficiency.