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Jayden Kemp
Digital Strategist
Digital Strategist
Guiya Minerals, founded in 2021 by Bell Barca, is an Australian mineral makeup brand known for its eco-conscious, cruelty-free, and vegan products crafted with high-quality, natural ingredients to nourish and protect the skin.
Guiya Minerals partnered with Loom Digital to design and build a robust eCommerce platform that could effectively reach customers across Australia, with an eye on global expansion in the future. Loom crafted a site design that embodies Guiya’s brand values, allowing customers to easily purchase their natural products online. Additionally, Loom implemented a tailored SEO strategy aimed at enhancing Guiya Minerals’ online visibility and driving targeted traffic to support their growth goals.
Increase In Traffic
Increase in Sales
Conversions
Increase in Revenue
At Loom Digital, we start every project with a client-first approach. For Guiya Minerals, this meant immersing ourselves in the brand’s values, mission, and goals to fully understand their audience. Once familiar with Guiya’s unique vision, we set out to develop a tailored strategy to create a website that resonates with their target market and embodies the brand’s identity.
Our design process began with wireframing and layout concepts, focused on creating a seamless journey for users to easily navigate and purchase products. Through multiple revisions, we crafted a design that struck the right balance between user experience and Guiya’s brand aesthetics. We also prioritised making the website user-friendly from the business’s perspective, ensuring it could be updated, products added, and content managed with ease.
Once the design was finalised, our development team got to work, building in essential functions like user registration, ordering, reviews, and stockist locations. We designed the backend to be straightforward, allowing Guiya’s team to manage and maintain the site independently. Following rigorous testing across all major browsers and devices, we provided Guiya with a thorough walkthrough before going live. Post-launch, Loom Digital continued to monitor and support the site to ensure a smooth, glitch-free experience for its users.
With the website live, our SEO team implemented a focused, cost-effective three-month SEO strategy to help Guiya Minerals increase their visibility and drive traffic. We conducted extensive keyword research in the beauty and makeup sector, applying these insights to products, categories, and key pages across the website, setting Guiya up for success from the outset.
Guiya Minerals achieved exceptional results, with a 1201% increase in organic traffic and an 1750% boost in online sales. The website attracted over 33,000 new users, and conversions saw a significant rise. Guiya Minerals now enjoys a high-performing online platform that effectively engages and converts their growing customer base, marking a highly successful year for the brand.
"Loom Digital has been an absolute lifesaver in building the Guiya Minerals website. Throughout the process, they have been nothing but supportive and patient, even when we've reached out at ridiculous hours with what felt like silly questions.
Loom has never made us feel anything less than valued and have always gone above and beyond to help. You can tell they truly take pride in their work and genuinely care for their clients. We trust them completely with our site. I’m more than happy to recommend Loom Digital to anyone looking for top-tier service and expertise."
