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Jayden Kemp
Digital Strategist
Digital Strategist
As a top-rated SEO agency on the Gold Coast, we specialise in crafting custom, data-driven strategies that help local businesses dominate search engine rankings, attract their ideal audience, and achieve sustainable growth. Whether you need expert SEO strategies or comprehensive local SEO services, we’ll transform your online presence into a revenue-generating powerhouse.
At Loom Digital, we understand that a well-optimised website is the cornerstone of a successful SEO strategy. That’s why we’re offering a custom-designed website completely free with our Growth and Performance SEO packages.
We’re doing this because we believe in delivering real results. A professionally crafted website serves as the foundation for any effective SEO campaign, ensuring your business achieves measurable success.
Your new website is designed to scale with your business, supporting long-term SEO success and ongoing performance growth.
With SEO driving traffic and a website built to convert, you’ll turn visitors into loyal customers and maximise every click.
An SEO-optimised website ensures smooth navigation and fast performance. Our free websites are built to drive usability and SEO success.
We offer end-to-end SEO solutions designed to improve rankings, traffic, and conversions. As the best SEO Gold Coast agency, we focus on delivering measurable results with these core services.
Effective SEO starts with in-depth keyword research. Understanding the search behaviour of your target market is crucial to getting the right visitors to your site. We conduct detailed keyword research to identify the relevant keywords your customers are searching for. This enables us to optimise your content to match search queries and rank for terms that drive traffic and conversions.
Long-tail keywords targeting niche audiences
Search terms aligned with user intent
Competitive analysis to outperform your competitors
With the right keywords, we help your website reach the first page of Google and stay there.
On-page SEO is about making your website content as relevant and user-friendly as possible. Our SEO specialists work on optimising your site’s web pages with high-quality content, meta tags, and images to ensure they rank well on Google Search.
Optimising title tags, meta descriptions, and headings
Improving content structure and readability for better engagement
Adding internal links and optimising external linking strategies
By enhancing the user experience, we not only improve your search rankings but also ensure your visitors stay longer, increasing the likelihood of conversions.
Behind every successful website is a strong technical foundation. Our technical SEO experts ensure your website is fast, secure, and easy to navigate. This improves your chances of ranking higher in search engine results pages (SERPs) and provides a seamless experience for users.
Page speed optimisation to reduce load times
Implementing SSL certificates for secure browsing
Mobile-friendly design to improve usability across devices
Our SEO team also ensures that your site is crawlable and indexable by Google, adhering to the latest SEO best practices.
Building a robust backlink profile is essential for increasing your site’s domain authority. At Loom Digital, we use ethical link building strategies to acquire quality backlinks from authoritative sources. These inbound links not only improve your Google rankings but also drive more organic traffic to your website.
Creating relationships with high-authority sites for quality backlinks
Conducting outreach and guest posting for natural link acquisition
Monitoring and maintaining your backlink profile to avoid penalties
Effective link building enhances your online credibility and helps you rank higher in search engines.
If your goal is to attract local customers, we offer specialised local SEO Gold Coast services. Our strategies focus on improving your visibility in local search results, helping your business show up in searches like “SEO Agency Gold Coast” or “web design near me.”
Google My Business optimisation for higher visibility
Local keyword targeting for Gold Coast businesses
Building citations and ensuring NAP consistency (Name, Address, Phone number)
By optimising your site for local SEO, we make sure your business appears in the coveted Google Local Pack, driving foot traffic and leads from your community.
Running an online store? Our eCommerce SEO services are designed to boost your product visibility, increase traffic, and drive sales. Whether you’re selling physical products or digital services, our strategies ensure your ecommerce store is optimised for the best conversion rate.
Optimising product descriptions, titles, and images
Structuring your site for improved website traffic and search rankings
Enhancing the user journey from product discovery to purchase
Our proven eCommerce SEO techniques help you gain more customers and achieve sustained business growth.
In the last five years, the demand for online services, shopping, and product research has absolutely exploded. If your business isn’t making waves online, you’re already behind—and in a market that’s constantly shifting, staying competitive is more important than ever.
That’s where we come in. As the Gold Coast’s leading SEO agency, our data-driven strategies set us apart as the best SEO expert Australia has to offer. With a personalised, data-driven approach, we’ll:
Generating traffic is just the beginning—converting visitors into loyal customers is where the real success happens. Our Conversion Rate Optimisation (CRO) strategies identify areas for improvement, reducing bounce rates and guiding visitors toward becoming customers.
At Loom Digital, we understand the unique challenges Gold Coast businesses face. Our data-driven CRO techniques enhance the user experience to maximise conversions, ensuring every click counts.
We make the most of the traffic you already have—leading to higher sales and revenue without increasing your marketing budget.
CRO converts more visitors into leads by optimising both your site’s user experience (UX) and user interface (UI).
Minimise cart abandonment and bring customers back to complete their purchases.
Create a seamless experience that keeps visitors interacting with your brand longer.
Here are some Gold Coast businesses we’ve helped to grow online
Rita’s Lil Sweeties partnered with Loom Digital to take their cupcake and cake business online. We designed a visually stunning eCommerce website with a gallery to showcase Rita’s handcrafted creations. Alongside this, a 12-month tailored SEO strategy was implemented, driving exceptional results in search visibility and online sales.
Oaky Creek Farm & Harvest Cafe partnered with Loom Digital for a brand-new website and SEO strategy. We crafted an inviting design to showcase their cafe and farm products, automating bookings and driving visibility with targeted SEO.
Through a complete rebrand, automated booking system, and targeted SEO strategy, Loom helped Petrona Transport boost visibility, streamline operations, and achieve remarkable growth in user engagement and online bookings.
Loom Digital’s SEO, Web Design and Web Development teams used their skills and expertise to design and build an eCommerce website that increased revenue, organic visibility and traffic for Guiya Minerals, an Australian natural mineral makeup brand.
As a leading digital marketing agency, we offer a holistic approach to digital marketing that includes web design & development, photography and videography, SEO, and content strategy. Our tailored digital marketing services ensure you have everything you need to stand out and succeed online.
SEO (Search Engine Optimisation) is the process of improving a website to increase its visibility in search engines like Google. The aim is to drive more organic (non-paid) traffic by ranking higher for relevant keywords. SEO involves various techniques, including optimising on-page content, enhancing site performance, building quality backlinks, and ensuring a proper technical setup.
SEO is a long-term strategy, and it can take time to see results. Generally, you may start to notice improvements in rankings within 3 to 6 months, depending on your website’s current state, the competition, and the quality of the SEO work. For highly competitive industries, achieving strong results may take 6-12 months or longer.
Technical SEO refers to optimising the backend of your website to ensure that search engines can crawl, index, and rank your content effectively. This includes improving website speed, mobile responsiveness, fixing crawl errors, implementing structured data (schema), and managing XML sitemaps and robots.txt files.
Google penalties occur when your website breaches Google’s Webmaster Guidelines. These penalties can result in a significant drop in rankings or even removal from search results. Penalties can be manual (applied by Google’s team) or algorithmic (automatically triggered by Google’s algorithms). Common reasons for penalties include using black hat SEO tactics, such as keyword stuffing, buying backlinks, or having low-quality content.
No, buying backlinks is not recommended. Purchasing backlinks is against Google’s Webmaster Guidelines and can lead to penalties, including being removed from search results. Instead, focus on earning high-quality backlinks naturally through content marketing, outreach, and building relationships with reputable websites in your industry.
Black hat SEO refers to unethical practices used to manipulate search engine rankings. These tactics violate search engine guidelines and can result in penalties or a ban from search results. Common black hat techniques include keyword stuffing, cloaking, buying links, and creating duplicate content. While black hat SEO may offer short-term gains, it carries serious long-term risks to your website’s reputation and rankings.
Backlinks are crucial for SEO because they act as endorsements from other websites, signalling to search engines that your content is valuable and trustworthy. However, the quality of backlinks matters more than quantity—links from reputable, relevant websites have a much greater impact on your rankings than low-quality or spammy links.
Search engines like Google use algorithms to crawl, index, and rank web pages. Bots (crawlers) scan the web, following links and discovering new pages. These pages are stored in an index, where they are evaluated based on relevance, content quality, and hundreds of other ranking factors. When a user performs a search, the engine retrieves and ranks pages based on how well they match the search query.
There are three main types of SEO:
Other types include Local SEO, which focuses on improving visibility for location-based searches, and eCommerce SEO, which targets product pages and online stores.
Google has over 200 hundred ranking factors to determine rankings. Some of the most important factors include:
You can discover keywords by conducting keyword research using tools like Google Keyword Planner, Ahrefs, SEMrush, or Moz. These tools help you identify terms your target audience is searching for. Look for keywords with a good search volume and lower competition, and consider the intent behind the search. Studying competitors’ keyword strategies can also provide valuable insights.
The cost of SEO varies based on the scope of work. On average, small to mid-sized businesses might spend anywhere between $1600 to $5,000 per month on SEO services. Larger businesses or those in highly competitive markets may require a higher budget.
On-page SEO involves optimising individual web pages to rank higher in search engines. This includes keyword optimisation, writing effective meta tags (title, description), structuring content with header tags (H1, H2), adding image alt texts, and improving the user experience through well-structured content and internal linking.
Transform your business with a data-driven SEO strategy tailored to your goals. Contact Loom Digital today and let us help you lead the way in the Gold Coast market.
