Free practical resource
The Australian small business website and SEO launch checklist.
A launch should protect ownership, search visibility and enquiries at the same time. Use this field-tested checklist before a new website or migration goes live, then revisit it during the first 30 days.
Launch control sheet
24 checks across ownership, content, SEO, redirects, measurement and post-launch monitoring.
Before, during and after launch
Six areas that protect the value of the website.
This is a practical quality-control list, not a substitute for legal, privacy or cybersecurity advice. Assign each item to a named person and record the evidence before launch.
Ownership and access
Keep the business in control of the assets it is paying for.
- The domain is registered in the business owner's name and the renewal contact is current.
- The business controls its DNS, website hosting, CMS, analytics and Search Console accounts.
- Two-factor authentication is enabled and recovery details are stored securely.
- A current backup exists and someone has tested how it would be restored.
Pages, copy and customer journeys
Make sure the site answers the questions behind a real enquiry.
- Each priority service has a useful page written for one clear search and decision journey.
- The main navigation reflects what customers need, not the company's internal structure.
- Contact details, service areas, pricing context and trust evidence are accurate and easy to find.
- Every important page has one obvious next step and uses descriptive link wording.
Search foundations
Give search engines consistent, crawlable information.
- Every indexable page has one useful H1, a distinct title and an honest meta description.
- Canonical URLs, XML sitemap entries and robots rules agree with the live page set.
- Structured data describes the business and content without inventing reviews or claims.
- Important pages are linked from relevant pages in the main content, not only the footer.
Migration and redirects
Protect useful URLs and links when a site changes.
- The old and new URL inventories have been compared before launch.
- Every valuable retired URL redirects once to its closest relevant live replacement.
- Internal links point directly to final canonical URLs with no redirect hops.
- Known backlink destinations and high-traffic landing pages have been checked manually.
Measurement and enquiries
Prove the site works before traffic is sent to it.
- Analytics and Tag Manager load once, use the correct production properties and respect consent requirements.
- Forms, phone links, email links and bookings work on mobile and desktop.
- A real test enquiry reaches the right person and records the intended lead event.
- Spam controls, validation, thank-you states and privacy wording are in place.
Launch day and the first 30 days
Treat launch as a monitored transition, not a finish line.
- Crawl the production sitemap and confirm there are no broken internal links or accidental redirects.
- Inspect key pages and forms on current mobile and desktop browsers.
- Submit the sitemap, monitor indexing and review 404s, Core Web Vitals and lead events.
- Compare search visibility, landing-page engagement and enquiry quality after 7 and 30 days.
Take it into your launch meeting.
The printable version includes an owner and status field for every check.
Planning a rebuild?
Understand the decisions behind a custom website before choosing a platform or provider.
Compare custom design and builders →Protecting search visibility?
Use a redirect and internal-linking plan so useful pages and backlinks keep working.
Explore technical SEO →Need ongoing ownership?
See how hosting, maintenance and handover responsibilities fit together after launch.
Explore hosting and maintenance →Want an experienced pair of eyes on your launch plan?
Bring the current site, proposed structure or migration questions. Jayden will help you identify the risks and priorities before they become expensive post-launch fixes.
Your Deepdive includes
This is a working session built around your business, not a templated audit or a disguised sales call.
A personal review of your website, search visibility and closest competitors.
We identify what is blocking enquiries and rank the strongest opportunities by likely impact.
A plain English 90 day priority plan showing what to fix first, what can wait and why.
Speak directly with the specialist doing the work. No account manager, no obligation and no sales script.
